MotionHut came on board along with producer Jamie Edwards to develop an outline for the production of a new promotional video.
Anna had little experience in web and video content, so we collaborated closely with her to develop a clear concise script that introduced herself, the company and its products. All the while being concientious of the fact that a complete branding overhaul of the company was taking place. This presented an interesting challenge as the new logo and website had yet to be developed.
4 videos were produced, with Anna introducing and demonstrating her own products. The short films were produced to meet multiple remits; for the new website and YouTube channel which would act both as marketing material but also as tutorials for the products on offer. In turn these videos could then go on the road with Texture Mats and Moulds UK to trade shows and cake fairs up and down the country, engaging both with consumers and stockists.
Anna runs her business from home, so we transformed her living room into a working studio space for the day.
Having videos produced as a small business is a great cost effective way to engage with your customers and clients.
Plus, we love cake.
