When it comes to shooting content for YouTube, there are a few things you'll want to keep in mind. First and foremost, think about your audience and what they would want to see. Are you targeting a general audience, or a specific niche? Once you've decided on that, you can start planning your content accordingly.
Another thing to keep in mind is the quality of your content. This is more than just making sure all your shots are well-lit and steady, and that you're using good audio equipment. We would say this wouldn't we, we are professional videographers after all. But, also be sure to plan out your shots and story carefully, and use a variety of different shots to keep things interesting.
Finally, be sure to promote your content once it's been uploaded. Share it on other social media, embed it on webpages, send out a press releases to trade and other magazines and generally make some noise about how and why it was made. As your YouTube audience grows you may be able to monetise your YouTube Channel. Monetising a YouTube channel is not always easy, but there are some great opportunities available that could add another revenue stream to your business.
Focus on these 3 objectives:
Remember, if you're going to be using YouTube as a part of your video marketing strategy, you want to make sure that the content is relevant and worthwhile.
Using social media is a great way to engage your audience and build relationships with them, but it's especially important in the beginning when you're just getting started. When someone subscribes to your YouTube channel, they're opting in for your content and trust that you'll be providing things of interest to them.
MotionHut and Custodian Data Centre partnered together to develop the content for their YouTube channel. Together, we created a series of informative and interesting videos to enhance their video marketing strategy. The new videos have been well-received by their target audience and YouTube viewers.
Custodian Data Centre markets itself as "probably the most open and transparent Data Centre on YouTube. Bringing you insight, discussion and data centre "how-to's" from deep inside our award-winning UK Data Centres". Our new videos helped to realise that ambition on their YouTube channel. We combined our expertise and their knowledge to produce a series of highly engaging and informative videos.
The results of our efforts have been impressive to say the least. Custodian Data Centre's YouTube Channel has seen its engagement quadruple, with our videos regularly gaining more than 50,000 views. Subscriber numbers now stand at over 80,000 subscribers to Custodian Data Centre's YouTube channel. The videos have engaged their niche audience with insight, knowledge and data centre "how-to's" which has helped them to realise the aims of their video marketing strategy.
