When it comes to shooting content for YouTube, there are a few things you'll want to keep in mind. First and foremost, think about your audience and what they would want to see. Are you targeting a general audience, or a specific niche? Once you've decided on that, you can start planning your content accordingly.
Another thing to keep in mind is the quality of your content. This is more than just making sure all your shots are well-lit and steady, and that you're using good audio equipment. We would say this wouldn't we, we are professional videographers after all. But, also be sure to plan out your shots and story carefully, and use a variety of different shots to keep things interesting.
Finally, be sure to promote your content once it's been uploaded. Share it on other social media, embed it on webpages, send out a press releases to trade and other magazines and generally make some noise about how and why it was made. As your YouTube audience grows you may be able to monetise your YouTube Channel. Monetising a YouTube channel is not always easy, but there are some great opportunities available that could add another revenue stream to your business.
Focus on these 3 objectives:
Remember, if you're going to be using YouTube as a part of your video marketing strategy, you want to make sure that the content is relevant and worthwhile.
Using social media is a great way to engage your audience and build relationships with them, but it's especially important in the beginning when you're just getting started. When someone subscribes to your YouTube channel, they're opting in for your content and trust that you'll be providing things of interest to them.
MotionHut and Custodian Data Centre partnered together to develop the content for their YouTube channel. Together, we created a series of informative and interesting videos to enhance their video marketing strategy. The new videos have been well-received by their target audience and YouTube viewers.
Custodian Data Centre markets itself as "probably the most open and transparent Data Centre on YouTube. Bringing you insight, discussion and data centre "how-to's" from deep inside our award-winning UK Data Centres". Our new videos helped to realise that ambition on their YouTube channel. We combined our expertise and their knowledge to produce a series of highly engaging and informative videos.
The results of our efforts have been impressive to say the least. Custodian Data Centre's YouTube Channel has seen its engagement quadruple, with our videos regularly gaining more than 50,000 views. Subscriber numbers now stand at over 80,000 subscribers to Custodian Data Centre's YouTube channel. The videos have engaged their niche audience with insight, knowledge and data centre "how-to's" which has helped them to realise the aims of their video marketing strategy.
MotionHut has been working in collaboration with the media and communications department of the Kent Fire & Rescue service for a number of years. We’re proud to be able to support the great work that they do and to have the opportunity to promote the safety and wellbeing of local residents.
“The Safe and Well home visit service with Kent Fire and Rescue Service is a no brainer; it’s fantastic! It costs nothing, and what’s better than knowing you are safe in your own home? I encourage everyone to get on the phone and book a visit today”, says Len.
MotionHut has experience creating and producing content featuring high profile and named contributors, we’ve worked with entertainment celebrities to leading researchers and Fortune 500 CEOs.
The benefits of using celebrities in your video content are that it can increase your brand awareness, improve the public perception of your company, and through using celebrities, you have an opportunity to use their talent to convey a message. With the use of celebrity endorsements in video content, there are many benefits for businesses looking to increase brand awareness or improve the public perception of their company. Using celebrities provides you with an opportunity to further legitimise your brand and with a familiar trusted face to reinforce your message.
MotionHut came on board along with producer Jamie Edwards to develop an outline for the production of a new promotional video.
Anna had little experience in web and video content, so we collaborated closely with her to develop a clear concise script that introduced herself, the company and its products. All the while being concientious of the fact that a complete branding overhaul of the company was taking place. This presented an interesting challenge as the new logo and website had yet to be developed.
4 videos were produced, with Anna introducing and demonstrating her own products. The short films were produced to meet multiple remits; for the new website and YouTube channel which would act both as marketing material but also as tutorials for the products on offer. In turn these videos could then go on the road with Texture Mats and Moulds UK to trade shows and cake fairs up and down the country, engaging both with consumers and stockists.
Anna runs her business from home, so we transformed her living room into a working studio space for the day.
Having videos produced as a small business is a great cost effective way to engage with your customers and clients.
Plus, we love cake.
University for The Creative Arts needed a vibrant, colourful and importantly creative promotional video to entice future sixth form and college students to come and participate in the fun.
UCA is a specialist university with over 150 years of experience in supporting and developing creative arts students.
University For The Creative Arts runs summer schools across their multiple campuses for sixth formers and college students, engaging them with projects that encourage a creative flair. In turn, University for The Creative Arts needed a vibrant, colourful and importantly creative promotional video to entice future sixth form and college students to come and participate in the fun, and this is where MotionHut came on board, filming workshops for Fashion, Photography, and more. Further information can be found online at the university’s official site.
University For The Creative Arts
© All images are under copyright MotionHut
Digital marketing company and charity that partners to help you grow your business. We use video to create visually appealing, emotionally compelling stories. With the use of video marketing, you can attract people and generate more donations by showing them what goes on in your charity and the extent to which they need their help. It's a great way to show people that you're making strides in the right direction and that they should donate today.
It may be in the form of short snippets for Instagram Stories, Twitter or Facebook or perhaps something musical and viral on TikTok. Video and online media promotion is arguably more so than ever one of the most important tools in the arsenal of charity marketing campaign, and a key driving force for donations and audience engagement for charities the world over. Charities can now utilise social media platforms to reach an unending audience, without ever needing to pay for it to be hosted online – in comparison to e-mail marketing, for instance, which can be a low hanging fruit in terms of ROI.
In fact, despite the seemingly endless opportunities to promote charities and thus help further their causes on social media platforms, a study carried out by Ri Media Marketing showed that commonly only 1% of marketing strategy budget accounted for video content. This means that charities are missing out on a huge opportunity for marketing and, as a result, driving donations.
The action or business of promoting and selling products or services, including marketing research and advertising.
The marketing practice of using social media for promotion or marketing of a product or service.
Successful marketing campaigns are made up of several key components, with video sharing sites being one component where charities can engage with tier audience.
That is the positive marketing value of social media content. Since marketing through video and online platforms is a powerful tool, charities can take advantage of this by using it to their benefit. They can also use marketing videos to engage with donors, reignite former donors to make an additional contribution and further the mission of the charity.
If you represent a charity and would like to find out more, please get in touch. We'd love to help spread your message.
© All images are under copyright Cats Protection.
That’s why with MotionHut our expertise and friendly crew will ease you in. We can facilitate everything from a simple piece to camera to presentation-style videos with motion graphics, graphs, charts and text. We will always work to your in-house style and work closely with you and your marketing to ensure our work represents your company.
